Software,
made simple
Making B2B technology as familiar and relatable as a consumer brand, one character at a time.
Launch Marketing
As a member of the Launch Marketing team at Salesforce, I developed campaign concepts and copy for some of the most impactful launches and acquisitions in 2021. This includes the announcement of the Slack acquisition (print, digital, and social), and the launch of Salesforce+, the company’s streaming platform for professional development and thought leadership. These were both opportunities to boil down the more complicated architecture of Salesforce as a B2B behemoth to a stronger essence as (an almost) customer-facing brand
I also had the privilege of launching Salesforce’s Vaccine Cloud at the top of 2021, one of the first vaccine administration and management tools available in response to COVID-19. This involved contributing to press materials, shareable graphic assets, and concepting/scripting video demos for potential healthcare customers.
Vaccine Cloud and pandemic readiness
Service Cloud’s
State of Service
As part of its larger marketing efforts, the team under Service Cloud publishes a full report describing the lastes statistics, trends, and insights in customer service across the globe.
To announce the arrival of the 2021 report, I scripted and co-concepted this city-based animated clip.